COOKIE POLICY / TRACKING NOTICE
Effective Date: July 16, 2025
Last Updated: July 16, 2025

Mariela Wellness LLC DBA Wellness by Mariela ("Company," "we," "us," or "our") uses cookies, pixels, web beacons, and similar tracking technologies (collectively, "Tracking Technologies") on our websites (www.wellnessbymariela.com, www.transformationvault.com, www.after35podcast.com) and Services (as defined in our Terms of Use) to enhance functionality, analyze performance, and deliver personalized content and advertising. This Cookie Policy explains our practices and is incorporated into our Privacy Policy and Terms of Use.

Our Services are primarily intended for users in the United States and governed by U.S. laws. If you access our Services from outside the U.S. (e.g., EU/UK), you acknowledge that your data may be transferred to and processed in the U.S., where privacy laws may differ from those in your jurisdiction. By using our Services, you consent to such transfers and agree to abide by U.S. guidelines, including this Policy. For international users, we provide equivalent rights where applicable (e.g., under GDPR for EU residents), but you must comply with our U.S.-based terms.

By continuing to use our Services, you consent to our use of Tracking Technologies as described herein. If you do not consent, you may adjust your browser settings or opt out as detailed below, though this may limit functionality.

1. WHAT ARE TRACKING TECHNOLOGIES?
   Tracking Technologies are small data files or code snippets placed on your device or browser to collect information about your interactions. They include:

• Cookies: Text files stored on your device to remember preferences, authenticate users, or track behavior.
• Pixels/Tags: Invisible images or code (e.g., Facebook Pixel) that load when you visit a page, tracking actions like views or conversions.
• Web Beacons: Similar to pixels, used for analytics (e.g., email open rates).
• Local Storage: Browser-based storage for data persistence.

We categorize them as:

• Essential/Strictly Necessary: Required for core functionality (e.g., session management, security). These cannot be disabled.
• Analytics/Performance: Measure usage (e.g., page views, bounce rates) to improve Services.
• Marketing/Targeting: Deliver personalized ads (e.g., based on interests) and track ad performance.

2. OUR USE OF TRACKING TECHNOLOGIES
   We deploy Tracking Technologies to provide a seamless experience and support our operations. Specific uses include:

• Essential: Maintaining login sessions, remembering preferences, and ensuring site security (e.g., via Kajabi platform cookies).
• Analytics: Collecting aggregated data on user behavior, such as IP addresses (anonymized), device type (e.g., mobile/desktop), browser type, operating system, referral sources, pages visited, time spent, and interactions (e.g., clicks, scrolls). Providers: Google Analytics.
• Marketing: Tracking ad performance, retargeting users (e.g., via pixels on Facebook, Instagram, TikTok), and personalizing content based on browsing history or interests. Providers: Facebook Pixel, Instagram/TikTok trackers.

Data collected may include:

• Identifiers: Anonymized IP addresses, device IDs.
• Usage Data: Browsing patterns, session duration, geolocation (country-level only).
• Interaction Data: Clicks, form submissions, ad engagements.

We do not use Tracking Technologies for sensitive data collection (e.g., health inferences without consent) or cross-site tracking beyond our affiliates. Data is shared only with trusted providers under strict contracts, and we do not sell it.

3. CONSENT AND MANAGEMENT
   Upon your first visit, we display a consent banner/pop-up explaining Tracking Technologies and requiring your opt-in for non-essential categories (analytics/marketing). Essential technologies operate without consent as they are necessary for functionality.

Your Choices:

• Consent Withdrawal: Revoke consent anytime via the banner (on revisit) or browser settings—non-essential trackers will be disabled.
• Browser Controls: Most browsers allow blocking/deleting cookies (e.g., via settings in Chrome/Firefox). Note: Blocking may impair Services (e.g., login issues).
• Opt-Out Tools: For specific providers: Google Analytics opt-out (tools.google.com/dlpage/gaoptout); Facebook (facebook.com/ads/preferences).
• Do Not Track (DNT): We honor DNT signals where enabled in your browser.
• Global Privacy Controls: We comply with signals like GPC for opt-out of data sales/sharing (none occur, but honored preventively).

For California residents (under CCPA/CPRA) or similar state laws: You may opt out of targeted advertising or data sharing via the consent tool or by emailing [email protected]. We do not "sell" or "share" data as defined, but you have rights to know, delete, or correct your data (see Privacy Policy).

4. THIRD-PARTY TRACKING
   Third-party providers (e.g., Google, Facebook, Stripe) may deploy their own Tracking Technologies when you interact with embedded content (e.g., payment forms, social buttons). These are governed by their policies:

• Google Analytics: policies.google.com/privacy
• Facebook Pixel: facebook.com/policy.php
• Instagram/TikTok: Their respective privacy policies.

We do not control these and disclaim liability for their practices. Review their policies before interacting.

5. DATA RETENTION AND SECURITY
   Tracking data is retained as needed for purposes (e.g., analytics: up to 26 months) or until you opt out/delete. We secure it per our Privacy Policy but cannot guarantee absolute security.
6. CHANGES TO THIS POLICY
   We may update this Policy; changes effective upon posting. Continued use is acceptance. Material changes (e.g., new trackers) will prompt re-consent via banner.
7. CONTACT US
   Questions or requests? Email: [email protected]
   Mailing Address: 3118 Cortona Dr., Melbourne, FL 32940
   Phone: 321.338.2167

By using our Services, you affirm consent to this Policy.